All Posts by Haydon Rouse

Why right now is the best time to invest in your brand

Branding man at computer with colour palette on screen

There are several reasons why now is a good time to invest in your brand. First, with the rise of the internet and social media, it has never been easier to reach a large and diverse audience. This means that investing in your brand can help you to reach more people than ever before and can help you to differentiate yourself from your competitors. Additionally, investing in your brand can help to build trust and credibility with your customers, which can lead to increased loyalty and repeat business.

But why now?

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How to Get Listed Higher on Google

The Higher you climb. the better the traffic

This post is created specifically for a friend of mine. She wants to get listed higher on Google. My friend has a local business and wants to get her web site ranked higher on Google, get more traffic and ultimately more customers.

Hopefully you'll find this post helpful with step-by-step instructions on the principles involved.

These are the basic initial steps in how to get your website listed higher. There are many other factors involved (eg page speed, internal links, external links etc etc), but these steps will get you off to a flying start.

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What is marketing automation? … and why you need it in your business

What is marketing automation?

We are constantly being told and advised that to market our business effectively in today’s modern world we need to use numerous different tools…. and that software, and use those social media platforms and use this online tool, and send emails, and blog more, and send sms texts, and send more emails, and shout louder and … phew!   Continue reading…

Seven Mistakes Small Business Owners Make With Their Website

As experienced web designers we see time and time again the same mistakes that people make with their web sites. We have therefore put together this presentation on some of the mistakes that we witness most often.

To be successful it is often not just about remembering all those things we should be doing but also the things we shouldn’t!

“It’s often not about remembering the things we should be doing, but the things we shouldn’t!”

How to create a social media marketing plan in 10 easy steps

Social Media Business Plan

Successful social media marketing comes from building strong and long-lasting relationships with customers and professional contacts over many months and years and giving them the type of content that they will want to share with their family, friends and colleagues.

Creating Your Social Media Marketing Plan in 10 Easy Steps

Building strong and long-lasting relationships will help you to attract and keep loyal customers and connections, and get them to sell your business for you, not the other way around.

While this approach is a world away from the way that most traditional marketing works, this open, two-way communication is now what billions of consumers around the world expect from the businesses and brands to whom they invest time and money.

This article will help you make get the most from your social media marketing with a ten-step process for creating a successful social media marketing plan.

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