This post is created specifically for a friend of mine. She wants to get listed higher on Google. My friend has a local business and wants to get her web site ranked higher on Google, get more traffic and ultimately more customers.
Hopefully you'll find this post helpful with step-by-step instructions on the principles involved.
These are the basic initial steps in how to get your website listed higher. There are many other factors involved (eg page speed, internal links, external links etc etc), but these steps will get you off to a flying start.