Website design and SEO for City Vocal Coach
Helping a London singing school get found and turn interest into bookings.
Location
Hoxton, London
Project
Website redesign for singing school
Client
City Vocal Coach Ltd
Budget
Approx £5k
City Vocal Coach offers singing lessons from its Hoxton studio and online. Their website introduces prospective students to the coaches, lessons and supportive singing community behind the business.
Our relationship began in July 2023 with an SEO review and developed into advertising support and a new website, launched in 2025. The aim throughout was straightforward: help more people discover City Vocal Coach and make it easier to take the next step.
The brief
Get found more easily. Make booking simpler.
City Vocal Coach initially approached us to improve their search rankings and attract more customers. Following a review, we put a focused SEO plan in place, combining on-site improvements with incoming links.
However, their existing website’s content management system restricted some of the changes we wanted to make. As the business’s needs developed, they also wanted a more joined-up way for students to find a coach and book lessons.
The next step was a new website that offered greater flexibility, easier management and integrated online booking.
Here is a screenshot of their old website:
The approach
Building on the foundations
We began by making practical SEO improvements within the limitations of the existing website. We later helped City Vocal Coach set up Facebook advertising, followed by Google Ads, to support their efforts to reach new customers.
For the new website, we worked alongside Lucy Wilson of Palm of Hand, who had redesigned the logo and supplied the website graphics. Our role was to bring that refreshed visual identity into a working website, combining the supplied branding with clear content, SEO improvements and an integrated booking journey.
We incorporated Amelia’s booking system so students could choose a coach, book and pay for lessons online, and receive automatic confirmations and reminders. This brought the booking process into the website rather than treating it as a separate experience.
The finished website
A clearer path from discovery to booking
Launched in 2025, the new website brings City Vocal Coach’s refreshed branding, lesson information and online booking together in one place.
Visitors can explore the coaching team, understand their options and book a discovery call or lesson. The live website places the coaches and lesson choices at the heart of that journey, helping prospective students find a suitable starting point.
Behind the scenes, the website is easier for the team to manage and gives them greater flexibility to develop their content and support ongoing SEO.
Across our work together, City Vocal Coach has seen better search visibility, more enquiries and more discovery calls. We continue to provide hosting, maintenance and website updates, keeping the site supported as the business evolves.
Project details
- Client: City Vocal Coach Ltd
- Location: Hoxton, London
- Sector: Singing lessons and vocal coaching
- Project: SEO support and website redesign
- Website launched: 2025
- Features: Integrated lesson booking, online payments and automated reminders
- Ongoing support: Hosting, maintenance and website updates
- Branding and graphics: Lucy Wilson, Palm of Hand
Need to improve your visibility, simplify bookings or move beyond a website that’s holding you back? We’ll help you bring it all together with a practical approach built around your business.
