What is marketing automation? … and why you need it in your business

What is marketing automation? … and why you need it in your business

We are constantly being told and advised that to market our business effectively in today’s modern world we need to use numerous different tools…. and that software, and use those social media platforms and use this online tool, and send emails, and blog more, and send sms texts, and send more emails, and shout louder and … phew!  

That is a lot of tools, software and tasks to understand and complete.  Aren’t you meant to be running your business?!

In the ideal world, marketing automation will combine numerous tools into one system/platform. A system that will automate a lot of the mundane […] Read more