What is marketing automation? … and why you need it in your business

What is marketing automation? … and why you need it in your business

We are constantly being told and advised that to market our business effectively in today’s modern world we need to use numerous different tools…. and that software, and use those social media platforms and use this online tool, and send emails, and blog more, and send sms texts, and send more emails, and shout louder and … phew!  

That is a lot of tools, software and tasks to understand and complete.  Aren’t you meant to be running your business?!

In the ideal world, marketing automation will combine numerous tools into one system/platform. A system that will automate a lot of the mundane […] Read more

How to create a social media marketing plan in 10 easy steps

How to create a social media marketing plan in 10 easy steps

Successful social media marketing comes from building strong and long-lasting relationships with customers and professional contacts over many months and years and giving them the type of content that they will want to share with their family, friends and colleagues.

Creating Your Social Media Marketing Plan in 10 Easy Steps

Building strong and long-lasting relationships will help you to attract and keep loyal customers and connections, and get them to sell your business for you, not the other way around.

While this approach is a world away from the way that most traditional marketing works, this open, two-way communication is now what billions of […] Read more